Exploring the Benefits of Spatialized Multimodal Psychophysiological Insights for User Experience Research


Conducting psychophysiological investigations outside of lab settings has a lot of potential for academic applications as well as for industries concerned about the quality of their user and customer experience. Prior work employing in-the-wild methodologies often focuses on a limited set of biometrics, which constrains the depth of the insights generated by such investigations. In this work, we field tested a new system for multimodal data acquisition and present exploratory results and insights from two ambulatory data collection sessions, held during public events. Through a spatially grounded analysis, we investigate the feasibility, and practicality of multimodal ambulatory psychophysiological inquiries, and hypothesize on areas of added values for public event organizers.

Companion Publication of the 2022 International Conference on Multimodal Interaction